Influence by Design:

Leading with Connection Across Products, Services & Systems

A webinar for senior leadership examining the role of influence in maintaining strategic clarity and driving measurable business impact.

Hosted by: Jennifer Fraser,

Featuring a panel of senior leaders from the public & private sectors.

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The race for AI implementation is driving churn and draining focus across organizations.

Understand how leading through connection protects capacity and secures results in a high-noise climate.
 

The Power of Influence Through Connection

Explore how creating clarity and fostering trust through connection allows you to amplify change across products, services and organizational systems. 

Key Exploration Areas:

  • Aligning Teams Around AI: Unlock strategies for maintaining organizational alignment as AI transitions into an industry baseline.

  • Leading Through Contribution: Foster influence by building trust rather than relying on mandates or hierarchies.

  • Direct Leadership Energy: Identify the specific areas where you can create change while  mitigating team fatigue.
Lead with Connection

Meet the Host — Outwitly’s VP of Experience and Partnerships

Jennifer Fraser is an experience strategist and thought leader with 20+ years of experience shaping digital and human-centered products and services.

Her focus areas include:

  • Research to Implementation: Moving teams from early discovery to seeing measurable results.

  • Systems Interaction: Understanding how people, organizations, and systems connect.

  • Strategy to Outcomes: Connecting business goals with real-world impact.
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Our Expert Panel Speakers

Joining Jennifer are three experts who have mastered influence as leaders in product, UX, and service design:
Sara

Sara Fortier

Founder & CEO, Outwitly

Sara is the Founder and CEO of a multi-million dollar UX company and a recent author. She has driven design innovation and measurable ROI for high-profile clients, including Apple, AT&T, and Microsoft.

Alëna

Alëna Iouguina

Design Director, Autodesk

Alëna is a design leader with over 15 years of experience spanning startups and global enterprises. She specializes in complex systems design, building high-performing teams, and leading through organizational change.

Roxana

Roxana-Maria Barbu

Founder, Research Rendezvous Inc.

Roxana is a cognitive science–trained researcher who leads end-to-end UX research. She aligns the mental models of users, technical teams, and decision-makers to move projects from insight to measurable execution.

Master leading from within.

Amplify change and create clarity through connection to drive results in an AI-saturated landscape.
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