From Buy-In to Action:
A UX Researcher’s Guide to Getting Research Approved, Trusted, and Used
A webinar for UX and design researchers ready to build stakeholder buy-in, turn research insights into influence, and ensure findings shape real decisions and roadmaps.
Join Sara Fortier on Wednesday, September 23rd, 12 pm EST
Save Your Seat
Even sharp, well-organized insights can end up sitting in a deck, with the roadmap left unchanged.
With this webinar from Outwitly, walk away with a clear plan to grow your influence one level at a time.
What We’ll Cover
In this session, Sara Fortier, CEO of Outwitly and author of Design Research Mastery, shares her strategies for earning stakeholder buy-in and turning research into real influence, drawing on insights from the book
Key exploration areas:
- Understand key components needed to gain stakeholder buy-in for your research, insights and ideas.
- Grow your circle of influence using a research-specific take on Covey's model, moving from your team outward to your organization.
- Handle the objections and fears that stall research with real scripts for the pushback researchers hear most often.
- Translate insights into the language stakeholders track by connecting research to ROI, KPIs, and business drivers.
- How to become the trusted advisor that stakeholders come to, so you can be in more rooms and see your insights acted on.
Meet the Host — Outwitly’s CEO & Founder and Author of Design Research Mastery
Sara Fortier is the CEO and Founder of Outwitly Inc., a woman-owned UX and service design staffing and consulting agency.
With 15+ years of experience in UX design and research, including four years in Silicon Valley, Sara has grown Outwitly into an 8-figure business.
More about Sara:
- Author of Design Research Mastery (BIS Publishers), a guide to leading research that builds both stakeholder buy-in and great products.
- Has delivered UX and service design work for government and Fortune 500 clients, including Apple, Microsoft, Telus, and AT&T.
- Holds a Master of Design and a Bachelor of Industrial Design from Carleton University, where she has also served as a sessional instructor at the School of Industrial Design.
Explore Design Research Mastery
This session pulls directly from DRM, your guide to building trust, leading research, and creating products that truly matter.