THE THROUGHLINE

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A monthly read from Outwitly · for UX leadership

The UX newsletter written above the IC line.

If your inbox is full of tutorials, tool reviews, and content meant for your team — The Throughline is something different. A focused monthly read on what's actually happening in UX leadership: the org politics, the hiring market, the AI questions nobody has clean answers to yet.

Don’t miss what’s next. Subscribe today.

 
 
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What you get
4 Sections
Our practice playbook, talent market data, 5 must-read articles, and a design leader Q&A.
When
Monthly
Lands in your inbox one Wednesday per month.
Read time
~8 min
One focused read — no fluff or filler.
Who reads it
Leaders
VPs & Directors of UX, Design, and Research at 200+ person orgs.
What earns its place in your inbox
Everything below the IC line, filtered out.

The Playbook
Org politics & strategy

Defending headcount, the AI budget conversation, maturity past the design system — the stuff that lands on your desk, not your team's.

The Talent Read
The hiring market, decoded

What's moving in UX hiring this month, drawn from Outwitly's expert talent team.

The Briefing
Five signals, no noise

The five things in the field that actually changed this month, sourced, shareable, and skimmable.

S

Who's writing this
Sara Fortier — founder & CEO of Outwitly

15+ years scaling human-centered design across sectors like healthcare, government, and Fortune 500 tech. The Throughline is Sara's filter on a noisy field. What a UX leader actually needs to know this month, and nothing they don't.

Authored by Sara Fortier — with contributions from Outwitly's senior researchers, strategists & talent specialists.
The one they kept
Read by leaders at top design-driven organizations
Shopify TD Bank Target CVS Health Nestlé
Accenture Sun Life Nokia TELUS Health Apple Hootsuite

LoblawBristol Myers Squibb Sobeys Microsoft Intact Insurance
 

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